7. RECORDINGS You could record peoples testimonials over phone with a mini tape recorder. Then, take recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear actual testimonial.

8. E-MAIL MESSAGES When you get e-mail testimonials, publish entire e-mail message instead of just contents. It will be more believable because it will include date, time, subject, who it's from and who it's to.

9. CONTACT INFORMATION When you get testimonials from people, ask them if you could include their contact information under testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.

10. ONLINE VIDEO If some of people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert video to an online video file and upload it to your site. You can find more information about converting audio recording's by typing "real video" at a search engine.

6. Use a strong guarantee on your banner ad. You could include guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.

7. Tell people to click on your banner ad. Newbies to internet may net even know they can click on banners. Just having phrase "click here" on your banner will increase your clickthroughs.

8. You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service.

9. Tell people major benefit of your product, web site or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc.

10. You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If freebie is attractive to them they will click.